Services

MOJO IS A LEADING BRAND STRATEGY and DESIGN CONSULTANCY.

Are you looking to grow your brand strategically by creating value for your audiences? We’re here to help you build your Brand Story, values and vision; to craft a consistent brand experience with touchpoints that emotively position your brand so that it resonates and inspires those you need to connect with.

We collaborate with businesses and individuals to build effective corporate and personal brands by developing strategies that enable them to better connect with their target markets. Your brand is your chance to set yourself and your business apart from the competition and show what makes you unique!

CORPORATE Vs PERSONAL

Corporate branding is the business, the brand, the organization. Defining your brand strategy and getting clarity on your business’ purpose, values, mission, vision and messaging – why you’re doing what you’re doing and who you’re doing it for. Then you’re in a position to build a compelling story and personality for your company.

Corporate Branding

Personal branding is the person, the expert, the leader. Developing a strong personal brand strategy is extremely beneficial, giving people a person to believe in and trust. Remember people buy from people! Your brand story will outlast any business brand, and is one of the best investments you can make, both for now and the future.

Personal Branding

So why is Personal Branding important in the context of business? Because people buy from people! Having a strong personal brand is extremely beneficial to your business as your business is ultimately an extension of you: your values, your goals, your purpose. Having a personal brand creates opportunity, it creates freedom.

We would always recommend to prioritise your personal brand first where possible, because if you start by getting clarity on your Brand Story and defining why you’re doing what you’re doing and who you’re doing it for, it then overlaps with your business brand.

BRAND STORY

Above all, the key to success lies in Mojo’s ability to craft compelling brand stories for our clients that deeply resonate with their audiences: it’s essential to understand your customer and be relatable!

Perception is everything in branding and it’s essential to ensure your projected image aligns with your audience’s expectations. Over time, the consistency of your brand experience will build a strong relationship that inspires trust and loyalty with those you need to connect with.

BRANDING

When approaching branding, we recognise it’s a challenge which requires the implementation of a robust strategy to improve the chances of success. To be successful a brand must fit congruently with its products, services and markets. Effective branding takes into consideration all aspects of a perceived persona, from behaviours (Brand Personality) to the way it looks (Visual Identity).

Brand Strategy

Visual identity is the creative representation of the brand. This visual language gets represented on all marketing collateral such as sales literature, websites, signage etc and will affect the way your brand is perceived.

Brand Design

Brands are communicated not only visually but at all ‘touch-points’ that express the personality of your brand experience, your products and services. And, as such, a strong brand is an enormously powerful asset. It’s not simply a logo: your brand is a promise of everything you represent!

Most importantly when there is a synergy between effective strategy and visual identity then businesses and individuals can deliver an integral brand experience that resonates with their target audiences, establishing an emotive connection that enables a strong relationship to be built that’s aligned to their expectations.

Branding Process

This is an overview of the methodology that Mojo applies to all branding projects and reflects the broad scope of services we can deliver at each phase:

  • Establish Value Proposition by clarifying vision, strategy, goals, values and vision.

  • Identify Needs, research and understand stakeholder Personas and perceptions (empathy maps).

  • Conduct Brand Audit (internal, interview key management, competitor analysis, market positioning etc).

  • Evaluate existing brands and brand architecture.

Phase 1: Research

  • Craft Brand Story, clarifying a brand strategy that synthesizes key learnings and insights.

  • Co-create Brand Map that identifies Core Values (attributes) and Brand Statements capturing ambition and vision.

  • Present Brand Definition (brand brief to position new identity), with Mood Boards to visualise brand essence and tone.

  • Create Naming/Strapline strategy, considering trademark/copyright protections, online registration of domains etc.

  • Develop Creative Brief prior to design phase.

Phase 2: Strategy

  • Benchmarking against competitors to establish relevant identity strategy.

  • Design of Brand Mark (corporate identity/logo).

  • Brand Experience (CX mapping) to identify customer journeys and engagement with branded touchpoints.

  • Develop Brand Architecture, a design system that visualises future touchpoints and examines applicability using grids, layouts, brand assets etc.

  • Develop key Messaging that remains on-brand.

Phase 3: Design

  • Finalise Brand Solution and initiate trademark protection.

  • Evaluate priorities and plan Design Phases for application.

  • Design and apply brand architecture to all Touchpoints: stationary, brochures, online presence, products [visual brand language], signage, interiors, vehicles etc.

  • Develop Brand Guidelines (standards): brand mark, fonts, colour palettes, grids/layouts, photography, icons/diagrams, tone of voice, production specs etc.

Phase 4: Touchpoints

  • Sign-off on Brand Guidelines, then develop an implementation strategy and launch plan.

  • Internal soft launch first then full External reveal.

  • Nurture Brand Champions, advocates and affiliates to gain traction and adoption.

  • Talk Customers Language with messaging that audiences can relate to and connect with.

  • Build synergies across the entire Brand Experience, integrating engagement channels [social media, print etc.] and identifying differentiation opportunities.

Phase 5: Assets

“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”

- Ashley Friedlein