Brands
the way you tell your story makes all the difference. this is the importance of effective branding!
Here we present a selection of projects where Mojo successfully delivered brand strategy and design programmes for clients….
CPL Recruitment GrouP
Ireland’s largest international talent and recruitment organisation. Working in close collaboration with Barry Winkless [CSO] and his team, project scope included: brand strategy [collaboration], brand definition, brand mark, brand architecture [design system], touchpoints [website brand assets, brochures, presentations etc] and brand guidelines.
Brand strategy by Mojo/CPL, in collaboration with design partner Fudge Creative and web development partner Volcanic Internet.
Covalen Outsourcing
Outsourcing partner for global organisations, delivering compelling customer experiences. Working in close collaboration with Barry Winkless [CSO at Cpl] and the Covalen team, project scope included: brand strategy [collaboration], brand definition, brand naming, brand mark, brand architecture [design system], touchpoints [website, brochures, presentations etc] and brand guidelines.
Brand strategy by Mojo/Cpl, in collaboration with design partner Fudge Creative.
Future of Work Institute
Strategic consultancy business that explores, questions and designs future work solutions with clients, partners and collaborators. Working in close collaboration with Barry Winkless [CSO at Cpl], project scope included: brand strategy [collaboration], brand definition, brand mark, brand architecture, touchpoints [brochures, presentations, stationery etc] and brand guidelines.
Brand strategy by Mojo/Cpl, in collaboration with design partner Fudge Creative.
UCD: University College Dublin
Ranked within top 1% of higher education institutions worldwide, University College Dublin required a comprehensive strategic re-alignment of all branded collateral across all faculties [ongoing since 2015]. Project scope included: brand strategy, brand architecture, design system for all touchpoints [suites of print collateral, academic presentations, stationery etc] and brand guidelines.
Brand strategy by Mojo, in collaboration with design partner Fudge Creative.
ELFC: Engine Lease FinancE
World’s largest independent ‘Engine Lease Finance Corporation’ required a strategic re-positioning of their group’s corporate identity. Project scope included: brand strategy, brand definition, brand mark, brand architecture, touchpoints [website, brochures, presentations, social media etc] and brand guidelines.
Brand strategy by Mojo, in collaboration with design partner Fudge Creative and web development partner Total Digital.
Cavan County Council
New brand dynamically reflects the range of services and resources Cavan County Council provides, communicating values, mission and vision. Inspirational, flowing ‘signature’ represents their pledge: innovators leading the way! Project scope included: brand strategy, brand definition, brand mark, touchpoints [print, website, signage, vehicles, stationery etc] and brand guidelines.
Brand strategy by Mojo, in collaboration with design partner Fudge Creative.
Information Lab
Industry leading European business intelligence solutions, specialising in Tableau and Alteryx platforms, required a strategic brand positioning and implementation. Project scope included: brand strategy, brand definition, brand mark, brand architecture, touchpoints [website, social media, brochure, presentations etc] and brand guidelines.
Brand strategy by Mojo, in collaboration with design partner Fudge Creative and web development partner Matrix Internet.
Ulysian
Crypto crowdfunding for metaverse projects and start-ups. Online platform connecting investors and ideas on a global scale through the power of the crypto community, with projects offering digital minted assets, such as NFT Rewards or Equity Shares contracted on the Blockchain. Project scope included: brand strategy, brand definition, naming, strapline, brand mark, brand architecture, touchpoints [website, presentations, etc] and brand guidelines.
Brand strategy and design by Mojo.
“Design is the silent ambassador of your brand.”
- Paul Rand